In a time of increasing division and polarization, our organization, made up of two initiatives, aims to connect people from diverse backgrounds through creativity, sport, and fashion: Stichting Nowruz, which creates documentaries and carries out projects in 'unheard places' worldwide, and SC Nowruz, an indoor football club based in Apeldoorn, each contribute in their own way to our mission of building bridges and fostering mutual understanding.
With our initiative, Nowruz, we aim to create a social community where everyone is welcome. Our name, Nowruz, symbolizes the beginning of a new season, a new start, and literally means: the beginning of spring - a new day - the realization of dreams. We want to inspire people to realize their dreams and develop their talents. Together, we can grow and flourish, just like the rose in our logo.
ABOUT US
Nowruz was born out of a simple but powerful belief: that people, regardless of where they come from, have more in common than what divides them. We are a group of creatives, athletes, and dreamers based in Apeldoorn who refuse to look away from the world around us — locally and globally. Our team is young, diverse, and driven by a genuine desire to make something meaningful.
who we are
We work on three fronts. Through Stichting Nowruz, we travel to communities that rarely make the headlines — from the streets of Medellín to the Maluku Islands, from Bosnia to Morocco — to listen, to create, and to tell stories that deserve to be heard. We do this through documentary film and on-the-ground community projects, always together with the people whose stories we tell.
Through SC Nowruz, we have built a football club in Apeldoorn that is about far more than winning games. Founded in April 2023, our club has grown into a home for players of all backgrounds, competing in the KNVB futsal leagues while serving as a genuine meeting place in the city.
And through our clothing line, we bring our identity into the world in a different way — collections inspired by the places we visit and the people we meet, where fashion becomes a way to carry a story with you.
what we do
We believe that sport, storytelling, and creativity are among the most powerful tools we have to connect people and create perspective. Whether it is a young woman finding her place on the football pitch through House of Nûr, a group of young people from Apeldoorn experiencing a community on the other side of the world, or an audience in Amsterdam watching a film about the Maluku Islands for the very first time — these are the moments we work for.