Stichting Nowruz × Jugador · Rif Region, Morocco · May 2025

Nowruz
× Jugador.

Two football days in the Rif. New sportswear for local youth. €1,200 raised for the Darelhouda orphanage.

€1.200 raised for Darelhouda orphanage 2 football days — Midar & Araouit, Rif region Nowruz × Jugador Teamwear · May 2025 199K+ TikTok views · 543K+ Instagram views Food supplies & clothing for Darelhouda residents Brand-new sportswear for local youth in the Rif Stichting Nowruz · Rif, Morocco · 2025 +1353% profile visits on TikTok during campaign €1.200 raised for Darelhouda orphanage 2 football days — Midar & Araouit, Rif region Nowruz × Jugador Teamwear · May 2025 199K+ TikTok views · 543K+ Instagram views Food supplies & clothing for Darelhouda residents Brand-new sportswear for local youth in the Rif Stichting Nowruz · Rif, Morocco · 2025 +1353% profile visits on TikTok during campaign

The project in numbers

Football.
Impact.
Morocco.

€1.2K

Raised for Darelhouda

2

Football days

Rif

Midar & Araouit

199K+

TikTok views

About the project

Two days.
One Rif.

Football as a vehicle for community and connection in northern Morocco.

Nowruz, in collaboration with Jugador Teamwear, organised a project in the Rif region of Morocco at the end of May 2025. Together, we hosted two football days in Midar and Araouit, where local youth had the opportunity to receive brand-new Jugador sportswear and play matches against our team.

Additionally, we raised €1,200 for the Darelhouda orphanage. With this amount, we purchased essential food supplies and clothing for the dozens of young people residing there.

Midar & Araouit · Rif, Morocco · May 2025

Nowruz × Jugador · Rif region, Morocco · May 2025

Project video

Watch the
film.

Nowruz × Jugador — Rif, Morocco 2025

▶ Video

Nowruz × Jugador — Rif, Morocco 2025

Nowruz × Jugador · Rif, Morocco · May 2025

The impact

€1.200
for Darelhouda.

Donation · Rif, Morocco · Orphanage

Darelhouda — food & clothing for dozens of children

€1.200

With the €1,200 raised during this project, we purchased essential food supplies and clothing for the young residents of the Darelhouda orphanage in the Rif region. A direct investment in the lives of children who need it most.

Visit website

Darelhouda orphanage — darelhouda.net

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Campaign statistics

742K+
combined views.

TikTok & Instagram results · 25 May — 10 June 2025

Nowruz × Jugador generated significant reach on social media. We produced content published on both TikTok and Instagram. Below are the results for the period 25 May — 10 June 2025.

Social media results — Nowruz × Jugador

TikTok & Instagram · 25 May — 10 June 2025

TikTok — 25 May – 9 June 2025

Post views

199K

+180K — +935.6% vs previous period

Profile views

6,248

+5,818 — +1353%

Likes

7,556

+6,698 — +780.7%

Comments

254

+200 — +370.4%

Shares

1,375

+1,322 — +2494.3% — exceptional share rate

Instagram — 25 May – 10 June 2025

Views

543,532

40.7% ads · 77.4% non-followers

Reached accounts

189,202

+747.9% vs previous period

Project results

Football days

2

Midar & Araouit, Rif region Morocco

Raised for Darelhouda

€1,200

Food supplies & clothing for orphanage residents

Partner

Jugador Teamwear

Brand-new sportswear for local youth in the Rif

Project partner

Jugador
Teamwear.

Sportswear partner · Netherlands

Jugador Teamwear — For The Players

Jugador Teamwear is a Dutch custom football teamwear brand that creates unique kits for teams, clubs, and football schools. For this project, Jugador provided brand-new sportswear that was distributed directly to local youth in the Rif region during the football days in Midar and Araouit. A partnership that goes beyond the pitch — using sport as a means of connection and community building.

Visit website

Jugador Teamwear — jugadorteamwear.com

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About us

Morocco: The Journey Is The Film

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